This leading global producer of sports footwear, equipment, and leisure wear is widely recognized by its trefoil logo, launched in 1972, the more geometric performance logo introduced in 1991, as well as the three stripes that run across many of its products. However the company’s origins were modest, with the first handmade training shoe being made by the company’s German founder Adolf (‘Adi’) Dassler in the family home in 1920.
The company’s first shoemaking factory was established in 1927 and Adidas shoes were seen at the Olympic Games in Amsterdam in the following year. For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products.
Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.